Work #1: (Subject: Digital Forensics)
Gather all final project material:
- final paper (A 500-700 word (2-3 pages), double spaced paper, written in APA format, showing sources and a bibliography)
- PowerPoint
- other
- Create a single archive (zip not RAR) – attach here and submit
Note: Please find the final project topic and abstract attachments
Work #2: (Marketing Strategies)
1)
APA formatting is required along with a cover page and a resource page which is not included in the final page count.
- The final paper should be approximately 10-12 pages.
- It should consist of the information from your milestone papers along with information from our discussion board postings.
- Feedback from the Milestone papers must be incorporated
- All key components of a marketing plan must be represented.
- Cover Page
- Table of Contents
- Company Overview/Executive Summary
- New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision, and core values?
- Competitor Analysis and Identifiable Gaps
- Target Market Determination
- The use of e-commerce and social media
- The marketing mix
- The promotional mix
- Consumer buying behavior
- The impact of the pandemic on the company’s approach to sales and marketing
- Product Lifecycle including the graph
- Measurements of success, metrics
- Summary
- Resource Page
Note: Final Paper approved company is “LG Company” and product line is “Home Appliances”. Also, find the three milestone papers attachments previously prepared for this.
2)
Final Marketing Plan PowerPoint
- No more than 5 slides.
- Think about how you would present the idea of your new or redefined product to your CEO. You have a limited amount of time and must hit on the high points.
