The Role of the Customer in the Companys Strategic Planning. Student can assess the companys commit to serving customer needs

The Role of the Customer in the Companys Strategic Planning.
Student can assess the companys commit to serving customer needs as evidenced in a companys mission statement.
SWOT analysis :
Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis:
Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The
same product/service will be used in all of the writing assignments.

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