Read the Video Case 15.1 “L.L. Bean: Open 24/7, Click or Brick” case study at the end of Chapter 15. Create a 500-word paper that addresses the following questions:
- What forms of direct marketing does L.L. Bean employ?
- What additional forms of direct marketing should L.L. Bean employ and why?
- Do you think L.L.Bean’s web site will ever entirely take the place of its mail-order catalog? Why or why not?
- What types of locations do you think would be most appropriate for future L.L. Bean stores and why?
