Imagine the company you chose to focus on is launching new social communities, either for a new product/service, or starting a brand presence from scratch.
- Summarize the areas you will focus on to create your identity on social media
- Will you focus on Megaphone, Magnet or Monitor?
- How will you foster “Brand Fans” – Provide specific examples relating to the five characteristics of Brand Fans from our reading
- Explain how you may use Contests, UGC and real-time marketing to foster?