Imagine the company you chose to focus on is launching

Imagine the company you chose to focus on is launching new social communities, either for a new product/service, or starting a brand presence from scratch.

  1. Summarize the areas you will focus on to create your identity on social media
  2. Will you focus on Megaphone, Magnet or Monitor?
  3. How will you foster “Brand Fans” – Provide specific examples relating to the five characteristics of Brand Fans from our reading
  4. Explain how you may use Contests, UGC and real-time marketing to foster?

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