“How can we expand in the surrounding areas in NC so that the referral base and clientele grow proportionately to grow the telerehabilitation business?”
You should create a SMART goal for the project.
A SMART goal should have these (Specific, Measurable, Attainable, Relevant, and Time-Bound),
Example here https://www.thebalancesmb.com/smart-goal-examples-2951827
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