In a 500-word paper discuss the following: Evaluate the product mix

 

  • In a 500-word paper discuss the following:
    • Evaluate the product mix for brands Cruze, Camaro, and Corvette in terms of their target market.
    • How has GM managed product innovation to sustain the Chevrolet brand for over 100 years?
    • What are the future challenges for Chevrolet brand?

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