- 1. Introduction – summarize what the assignment is about and what the reader should expect to learn from the work you have accomplished
- 2. Company profile
- Name
- Background (describe what the company does and offers)
- Industry (as defined by the case)
- Revenue/Profitability (last 5 years)
- Company size (e.g., number of employees or sales)
- 3. Analysis
- Business model (customer value proposition and business formula)
- Vision, Mission, Values
- External analysis
- Macro-environment
- Porter’s 5 forces
- Overall opportunities and threats (2 of each)
- Internal analysis
- Ratio analysis (current strategic effectiveness)
- Core competencies
- VRIN resources and capabilities
- (Sustained) Competitive advantages
- Value-chain analysis (3-5 functions)
- Overall strengths and weaknesses (2 of each)
- 4. Corporate/diversification strategies
- Discuss the company’s corporate/diversification strategy and its effectiveness
- 5. Business/Competitive Strategies
- Discuss the company’s business/competitive strategy and its effectiveness
- 6. International Strategies
- Discuss the company’s international strategies and entry modes and their effectiveness. If the company does not have foreign operations, propose a scenario discussing the appropriate strategies and modes for international expansion.
- 7. Ethics, CSR, and sustainability
- How well the company measures up against the competition on these criteria
- 8. Organizational Structure
- Discuss important structural issues that pertain to your organization (e.g., type of organizational structure, span of control, corporate governance, etc.)
- 9. Key Issues and Problems
- Based on your assessment of all aspects of the business (Point 1-8), you have to identify 2-3 key problems that the company is facing and/or issues it needs to address
- 10. Strategic Alternatives
- Provide at least two strategic alternatives that can solve the key problems you identified. Each alternative must be broadly stated and incorporate elements from the company’s corporate and business strategies
- 11. Evaluation and Selection
- Using your SWOT analysis, evaluate each alternative. Indicate how each alternative can solve the problems and/or address the issues you have identified. Which of the two better fits your SWOT? This will be the alternative that you can propose the company to implement. Make sure to explain how the winning alternative better fits your SWOT than the other alternative(s) you have proposes and considered
- 12. Recommendations
- Detail the specific steps that the company has to make to implement the alternative you chose
- 13. Implementation Issues
- State what the company should be weary of in relation to pursuing the desired course of action
- 14. Conclusions
- Present your final reflections on your work, restating key points from the purpose of the project and your findings.
