1. Based on the materials covered in Chapters 8 & 9 on international expansion strategy, what are the top two reasons why businesses pursue international expansion beyond their domestic markets? How can businesses determine the attractiveness of a foreign market?
2. Identify and discuss top strategic challenges facing UBER in its quest for global expansion.
3. What type of market entry mode should UBER use to enter foreign markets? Consult Chapter 8 slides.
4. Overall, how do you evaluate the success of UBER’s international strategy?